Report the Dark Side of Customer Analytics - 738 Words

REPORT: THE DARK SIDE OF CUSTOMER ANALYTICS JAIRO PALACIOS DANIEL TIRADO This case is about an insurance company that has a dark side in their organizational culture and manage their customer’s data in an irresponsible way in order to succeed. PROFESSOR JORGE ANDRÉS ALVARADO UNIVERSIDAD DE LA SABANA MARKETING INFORMATION SYSTEMS BOGOTA D.C AMLI 2011 1. How can these companies handle the customer data responsibly? Source: http://www.webdesignbognorregis. The use of data has taken an important place in the business life and in the recent years has become in one of the biggest competitive advantage. Who doesn’t want to have a successful business? Everybody wants, but what are you doing to have it? Are you making†¦show more content†¦The technology boom has created new and interesting ways to study and keep customers, so companies use databases to identify prospects, decide which customers should receive a given supply, strengthen customer loyalty and boost purchases of lost customers, making companies succeed, these databases must be handled in the most ethical ways to not create problems of invasion of privacy and lack of confidentiality of information, as the IFA did. Construct a table with the pros and cons of different possible decisions. The different possible decisions that we figured out, about how to handle a costumer’s data in a responsibly way are: Organizational Culture | Communication of an unregulated fact | Pros | Cons | Pros | Cons | Efficiency work | Managers lack of capacity to implement the Organizational Culture. | Cost minimization. | Stress. | Ethical ´s politics | Lack of employee training. | Better control over the company. | Appeal to third party institutions. | The first possible decision is that the company should has a strongly established Organizational Culture because it allows the company to get a Code of Business Conduct with ethicalShow MoreRelatedI Have Chosen The Burger King Corporation.The Burger King1581 Words   |  7 PagesI have chosen the Burger King Corporation. The Burger King corporation main focus is on the customers they serve and the strategies they use to continue the growth and development of their company. 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