Report the Dark Side of Customer Analytics - 738 Words

REPORT: THE DARK SIDE OF CUSTOMER ANALYTICS JAIRO PALACIOS DANIEL TIRADO This case is about an insurance company that has a dark side in their organizational culture and manage their customer’s data in an irresponsible way in order to succeed. PROFESSOR JORGE ANDRÉS ALVARADO UNIVERSIDAD DE LA SABANA MARKETING INFORMATION SYSTEMS BOGOTA D.C AMLI 2011 1. How can these companies handle the customer data responsibly? Source: http://www.webdesignbognorregis. The use of data has taken an important place in the business life and in the recent years has become in one of the biggest competitive advantage. Who doesn’t want to have a successful business? Everybody wants, but what are you doing to have it? Are you making†¦show more content†¦The technology boom has created new and interesting ways to study and keep customers, so companies use databases to identify prospects, decide which customers should receive a given supply, strengthen customer loyalty and boost purchases of lost customers, making companies succeed, these databases must be handled in the most ethical ways to not create problems of invasion of privacy and lack of confidentiality of information, as the IFA did. Construct a table with the pros and cons of different possible decisions. The different possible decisions that we figured out, about how to handle a costumer’s data in a responsibly way are: Organizational Culture | Communication of an unregulated fact | Pros | Cons | Pros | Cons | Efficiency work | Managers lack of capacity to implement the Organizational Culture. | Cost minimization. | Stress. | Ethical ´s politics | Lack of employee training. | Better control over the company. | Appeal to third party institutions. | The first possible decision is that the company should has a strongly established Organizational Culture because it allows the company to get a Code of Business Conduct with ethicalShow MoreRelatedI Have Chosen The Burger King Corporation.The Burger King1581 Words   |  7 PagesI have chosen the Burger King Corporation. The Burger King corporation main focus is on the customers they serve and the strategies they use to continue the growth and development of their company. Burger King uses the integrated cost leadership/Differentiation business strategy. Strategies in business are instrumental for the continued growth and expansion of a company. A strategy is a set of analytic techniques that are used to influence the direction of the firm s growth in the marketplaceRead MoreBig Data Is Not Without Its Own Problems2768 Words   |  12 Pagesextract information from big data. Keywords: Big Data, Information System, Analytics, Hadoop, Descriptive Statistics, Inferential Statistics. â€Æ' 1. What is Big Data? Big data is a relative term describing a situation where the volume, velocity and variety of data exceed an organization’s storage or computing capacity for accurate and timely decision-making. 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In this most recent edition of this report, experts identified the following nine critical threats to cloud security (ranked in order of severity): a) Data Breaches b) Data Loss c) Account Hijacking d) InsecureRead MoreDissertation-Viral Marketing27075 Words   |  109 Pagesresearch and writing stages through to the conclusion. It would have been impossible to complete this project without his assistance. I would also like to thank all of the interviewees, whose experiences and insights were invaluable in writing this report: Rachel Armitage Jenny Herbison Andrew Burnett Colin Gilchrist Tera Dargavel I would also like to thank all my friends and colleagues who tolerated me while I incessantly talked about viral marketing and who sometimes even helped me brainstormRead MoreFundamentals of Corporate Finance 9e82683 Words   |  331 Pagesa firm. Refer to section 1.4 AACSB: Ethics Difficulty: Basic Learning Objective: 1-4 Section: 1.4 Topic: Stakeholder 10. 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A Comparison Of Dracula By Jonathan Harker And Van Helsing

Jonathan Harker and Van Helsing are arguably the most interesting characters in the story. Jonathan is the first character in the story to encounter Dracula, and Van Helsing is the professional who assembles the band of vampire hunters. Both men are important to Dracula’s inevitable downfall, although Jonathan has more to lose since his wife is also involved in this nasty work. Jonathan Harker starts off the book with his journal of his travels to meet count Dracula, and begins to regret ever leaving home soon after. Jonathan is very observant, noting details throughout his journey; he remembers foreign words to look up, many details of the journey to the castle, and sees â€Å"a faint flickering blue flame† many times off in the distance†¦show more content†¦Van Helsing takes great care and delicacy in proving that the vampire threat is real to his companions, taking a group of men to see for themselves that Lucy had turned into evil undead. To prove to the me n that vampires are real, Van Helsing forces the men to see Lucy, whose eyes are â€Å"unclean and full of hell-fire† causing Dr. Seward to feel â€Å"the remnant of [his] love [pass] into pure hate and loathing† (Stoker 181). Van Helsing is truly brilliant, because after seeing Lucy in her state of ‘un-death’, the men are all ready to listen to him and act against the vampire threat. Van Helsing himself even admits that â€Å"at the first [he] was the sceptic† but learned to accept and deal with vampires â€Å"through long years [of training himself] to keep an open mind† (Stoker 203). Van Helsing is explaining how he is not insane, but rather more experienced and open minded. Both Jonathan Harker and Dr. Van Helsing are intriguing characters who add flavor and common sense to the story. Jonathan is naà ¯ve at first but later becomes a brave caring protector when he joins the band of vampire hunters. Van Helsing is the wise veteran that eve ryone looks to for help. In the end, the two emerge victorious over the evil that had plagued them for so long. Conclusion Abraham Stoker was an interesting writer who stayed loyal to his friends even after achievingShow MoreRelatedThe Different Adaptations of Dracula 1660 Words   |  7 Pagesown purpose, and in doing so generates another version of Dracula. Count Dracula has become an infamous character in history, and has been captured in many different mediums, such as the Japanese anime and manga series Vampire Hunter D, which follows Draculas son D in his adventures (Kikuchi). However, one of the adaptations that endures in modern minds is the 1992 film by Francis Ford Coppola, Bram Stokers Dracula. 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Dracula is centered aroundRead MoreThe Novel Dracula By Bram Stoker2614 Words   |  11 Pages The book Dracula by Abraham Stoker is filled with many intriguing topics and themes such as sexuality and gender. These topics and the way they are addressed in the book were very controversial when published on May 26, 1897 and were seen as scandalous by its readers. Through this book, Bram Stoker made the idea of vampires become a relevant part of popular culture as it is today and allowed them to be interpreted as figures symbolizing sex and the transference of disease. During Stoker s eraRead MoreThe Angel Of The House1756 Words   |  8 Pageshelp are not designated for her own sake, but for her husband and his venture. Mina says herself before Dracula comes into her life that â€Å"[she] [has] been working very hard lately, because [she] [wants] to keep up with Jonathan’s studies [and when they] are married [she] shall be able to be useful to Jonathan† (Stoker 53). 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Both men have personally met Whitman on multiple occasions in his last aging years when he lived in New Jersey, which shows a direct relation, however Whitman s influence can be seen within the topics and themes the writers portrayed in their own

Myths Theories Essay Example For Students

Myths Theories Essay There are four basic theories of myth. Those theories are: the rational myththeory, functional myth theory, structural myth theory, and the phsycologicalmyth theory. The rational myth theory states that myths were created to explainnatural events and forces. Functional myths are what you call the kinds of mythsthat were created as a type of social control. The third myth theory is thestructural myth theory. This theory says that myths were patterned after humanmind and human nature. The phsycological myth theory is the fourth myth theorywhich states that myths are based on human emotion. The rational myth theorystates that myths were made to better understand natural events and forces thatoccurred in the everyday lives of people. This theory also explains that thegods and goddesses controlled all of these happenings of nature. Examples ofthis type of myth are creation myths from different cultures. Creation mythsexplain how man was created and explain what the gods and goddesses used andwhat actions they took to create humans. These myths also tell what substanceswere used (if any) in order for man to exist. The existence of man is a naturalevent but creation myths give other explanations. The functional myth theorytalks about how myths were used to teach morality and social behavior. It statesthat myths told about what types of things should and shouldnt be done, andthe consequences for those wrong doings. The functional myth theory also statesthat myths were created for social control and served the function of insuringstability in a society. A story about a tribe who rebelled against the greatserpent, Degei, is a good example of a functional myth. This story is about atribe who learned many skills from their great serpent god, Degei, and thenbecame Degeis workers and servants. Two chiefs of this tribe were sick ofworking for him and tried to defeat him; they were too weak for Degei. Insteadof winning their freedom, they were killed in a great flood caused by Degei. This myth is trying to say that you should not be lazy because if you are, thenyou will regret it. Structural myths are said to be myths based on humanemotion. These types of myths show the two sides of the human mind; the goodside and the bad side. They show the divided self and the duality of humannature. Myths about Hercules show how the human mind can be both good and bad. Hercules did both good and bad things. One of the bad things he did was (inJason and the Argonauts) he stole a broach pin from the treasure chamberof the god Talos. This sin caused his friend to be killed. Hercules knew thathis friend was killed because of his sin, so to make up for it, he vowed to stayon the island until his friend was found. The phsycological myth theory stateshow myths are based on human emotion and that they come from the humansubconscious mind. Cultures all around the world had similar fears, questions,and wishes which, to them, were unexplainable. That is the reason thatphsycological myths were made; and that is why there are archetypes sharedbetween cultures. Archetypes are general forms and characters used by allcultures. Some archetypes found between cultures are having a sky god (Zeus andOleron),a sea god (Poseidon and Olokun), and an agricultural god (Orisha-Oko andDemeter). These archetypes are examples of how people think alike when it comesto things tha t are to them mysteries and fears. In conclusion, it appears thatman created myths for quite a few reasons. These reasons include explaining theunknown, natural events and forces, to show the duality and pureness of humannature and the human mind, and to help societies maintain order and remainstable. There must be more reasons of exactly why myths should have arisen butthat is beyond the extent of this essay.

The Art Of The Renaissance Essay Paper Example For Students

The Art Of The Renaissance Essay Paper The Art of The Renaissance by Maria Large Did you know that most likely the most famous painting in the world, the Mona Lisa, was painted in the time of the Renaissance? The oil painting of the straight faced woman (or man), painted by the famous Leonardo De Vinci, is said to be painted between 1503 to 1506. No one knows who the person in the painting is. No one even knows whether or not it is De Vinci himself, a relative or even a man or a woman! The English name Mona Lisa, came from a description by Renaissance Art historian Giorgio Vassar. We will write a custom essay on The Art Of The Renaissance Paper specifically for you for only $16.38 $13.9/page Order now There were many exquisite paintings done in the time period of the Renaissance. Im going to briefly tell you what happened in the time of the Renaissance and what styles or cultural aspects influenced these talented artists. Also, how their faith reflected the artwork they made. The Renaissance first occurred in Italy, spreading throughout the countries starting approximately in the sasss and ending around the sasss. It was after the Middle Ages and after the Black Death had swept through many countries and eventually ending up in Europe killing 1. O 4 million people in total. The Renaissance was a new uprising, it displayed many things, such as freedom, independence, creativity, the rebirth of classical learning, the rediscovery of ancient Rome and Greece, and many other things. In the Middle Ages there were only certain religions allowed and certain ways of living. The people thought of the Middle Ages as a dark time but the Renaissance changed all that. They no longer wanted the o ld ways so they changed many aspects and ways of living in this time period, including there own language. The Renaissance artwork was typically not done for fun or as a hobby. It was usually used to make money or made for religious reasons. Only the paintings done by the masters hand would sell for big money, all others being of little value. Back then, the church was a big part of the income, resulting in many paintings that were religious themed. They would sell their artwork to cathedrals and churches for money. Most of the paintings were based off the Life of Christ, the Life of the Virgin, the Life of the Saint or Salvation. The paintings brought new ideas to artwork such as a sense of space, which makes your eye see 3 dimensional and also the use of perspective. A big part of the art of the Renaissance was religious based. The way the artists painted these paintings portrayed faith very well, even to the point of making the humanists think spirituality instead of thinking with human individuality. There were many famous religious paintings done in the time of the Renaissance such as Leonardo De Vines paintings called, The Last Supper and Virgin of the Rocks. Another famous piece of art, is the painting of the Sistine Chapel Ceiling by Michelangelo. Also among his famous works are his sculptures, David, representing the David in the bible and Pieta, showing Jesus dead body in the arms of his because of the strong dedication to Catholicism, they were not allowed to study the human body. After the Middle Ages ended, because people had more freedom of religion, people started studying the human body, which resulted in paintings that looked much more realistic. As you have seen, the Renaissance was a very big historical change for the people of that time as well as the people of today. I have only mentioned a few of the many pieces of artwork created during the Renaissance. The artists and their paintings are still remembered to this day. The styles of their artwork have affected how people create there own art today. We can learn from the styles they used, their use of perspective, colors that showed the time period, and even small things added to their work that changed the whole picture itself. .u44a6732f38de6dbdf2e503ae2c48c6dd , .u44a6732f38de6dbdf2e503ae2c48c6dd .postImageUrl , .u44a6732f38de6dbdf2e503ae2c48c6dd .centered-text-area { min-height: 80px; position: relative; } .u44a6732f38de6dbdf2e503ae2c48c6dd , .u44a6732f38de6dbdf2e503ae2c48c6dd:hover , .u44a6732f38de6dbdf2e503ae2c48c6dd:visited , .u44a6732f38de6dbdf2e503ae2c48c6dd:active { border:0!important; } .u44a6732f38de6dbdf2e503ae2c48c6dd .clearfix:after { content: ""; display: table; clear: both; } .u44a6732f38de6dbdf2e503ae2c48c6dd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u44a6732f38de6dbdf2e503ae2c48c6dd:active , .u44a6732f38de6dbdf2e503ae2c48c6dd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u44a6732f38de6dbdf2e503ae2c48c6dd .centered-text-area { width: 100%; position: relative ; } .u44a6732f38de6dbdf2e503ae2c48c6dd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u44a6732f38de6dbdf2e503ae2c48c6dd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u44a6732f38de6dbdf2e503ae2c48c6dd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u44a6732f38de6dbdf2e503ae2c48c6dd:hover .ctaButton { background-color: #34495E!important; } .u44a6732f38de6dbdf2e503ae2c48c6dd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u44a6732f38de6dbdf2e503ae2c48c6dd .u44a6732f38de6dbdf2e503ae2c48c6dd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u44a6732f38de6dbdf2e503ae2c48c6dd:after { content: ""; display: block; clear: both; } READ: Renaissance 14-17th century EssayIn one sense, the art of the Renaissance could be said to be the true beginning of art and the pathway that was set for the future artwork that is created today. References: Art and Expression- Renaissance Art by Maria Lacy Kitchen Oracle Think Quest- The Renaissance Period by (unknown) Web Gallery of Art- Welcome to the Gallery by Emil Kern and Daniel Marx Renaissance by Thomas J. Echo, Harold E. Demeanor and Jose Marie Devalue BBC News- Is Dad Vines Mona Lisa a self-portrait? By Nick Watt and Mama Snappily